At AIDAN PIERS LIMITED (AIDAN PIERS) we take your privacy seriously and will use your personal information for the following purposes; to administer your account and to provide products and services you have requested from us. We will never sell your data to third parties.

Under the General Data Protection Regulations, which became law in May of 2018, we are required to gain your consent to process your personal data and will also request your consent to the methods we can use to contact you.


AIDAN PIERS consists of AIDAN PIERS LIMITED which is a privately owned company registered in England and Wales with the company registration number 03100865 and based at The Brookdale Centre, Manchester Road Knutsford Cheshire WA16 0SR.


We may contact you as advised by our Servicing Division, DVLA, any finance provider with whom you may have and agreement and or any authorised DVLA associated organisation who my have a requirement to contact you through us, to ensure the ongoing safety, care and compliance regulations of your vehicle are maintained and the potential replacement of your vehicle and care related products and services.


We may contact you during your ownership cycle via email, post, telephone or text message for essential work such as MOT and service reminders. We check driver and vehicle profiles including drive time to our premises, vehicle age, mileage and type of use to help prioritise customer contact. We compile data from sources such as MOT records, Vehicle search records such as HPI, Experian and Equifax. Online-Service-Records and similar related data providers and keep these in one place in order to provide you with a more personalised service. You may opt out of any marketing by expressing your wish to do so when we check or collect your personal information or by contacting our Data Protection Officer below. When you visit pour website we will use Cookies on your browser. Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track your interactions with AIDAN PIERS via email and text activity. We also record phone calls for quality and training purposes. For further information please visit or


Should you apply for finance from us the information you provide specifically for this purpose will be disclosed to various financial providers form the purpose of considering the application. The finance companies may use this information to carry out searches with credit reference agencies and other regulatory and statutory bodies. A record of those searches will be kept and may be used by other lenders in assessing applications from you and members of your household for credit in the future. The finance companies will cross check this information for statistical or marketing purposes. The finance companies may use credit scoring as part of their decision-making process. In some cases the information provided on this form may be disclosed to a Credit Reference Agency such as Experian or Equifax. Credit reference agencies may also use this information to carry out further searches for other regulatory and statutory bodies. They may also disclose information to other companies and the finance providers may use such information to advise you of any of our or their services or another person's services which may be relevant to you. We will, on request, tell you or the purposes for which we will use this information.


Except as required by law, we will not use or disclose your personal information for any purposes for which you have not given us your consent or later withdraw your consent. If you withdraw your consent, you agree that in spite of the withdrawal we may continue to use the personal information previously provided to to us to the extent that we are contractually obligated to do so and to the extent necessary to enforce any contractual obligations you may have, for example a finance agreement.


We retain your details for as long as we have evidence to believe you still own the vehicle we sold to you and worked on unless you ask us to delete these details sooner. We take steps to ensure that any business that we work with have security protocols and policies in place to manage and record your data privacy and preferences correctly and that your data is stored securely. The security of your data is paramount. Documentation can be supplied on request from our Data Protection Officer details of whom can be found below.


Under the General Data Protection Regulations, you have the right to:

Request copies of your data, rectification of your data, erasure of your data, object to us or restrict the processing of your data and where our systems allow, give electronic access to copies of your data in a digital format.

AIDAN PIERS reserve the right to update or amend this data privacy notice in line with customer feedback or updates in legislation and it will be published at


Nicholas Saberton

Aidan Piers

The Brookdale Centre

Manchester Road



WA16 0SR

If we are unable to resolve any issues you raise within 30 days you have the right to complain to the Information Commissioners Office at